1675 Coddle Creek Hwy
Mooresville, NC , 28115-8245

Phone: 877-334-9663

Website

Dale Earnhardt, Inc. (DEI) was founded by Dale Earnhardt and his wife, Teresa Earnhardt. From 1998 to 2009, the company operated as a NASCAR-related organization in Mooresville. Earnhardt was a seven-time Winston Cup champion. He died in a crash on the final lap of the 2001 Daytona 500. DEI consequently merged with Chip Ganassi Racing in 2009.
DEI maintains a showroom at the former race shop in Mooresville where fans can purchase memorabilia and other goods. The organization also pursues partnerships which bring tribute to Earnhardt's memory. Notable drivers for DEI included Dale Earnhardt Jr., Michael Waltrip, Steve Park, Martin Truex Jr., Mark Martin, John Andretti, Kenny Wallace, and Darrell Waltrip.

Hours: Mon. - Fri. 9am - 5pm, Sat. 10am - 4pm.
Free parking.

Machines are right when you go in thru glass doors, before gift shop!

Machine #1 design is:
1) Dale Earnhardt signature.

Machine #2 Designs are;
1) Paul Menard signature, 2) Dale Earnhardt Jr. signature, 3) Michael Waltrip signature.

Machine #3 designs are:
1) Martin Truex Jr. signature, 2) Teresa Earnhardt signature, 3) John Andretti signature.

10/31/19: Machines are right when you go in thru glass doors, before gift shop! I got Dale Senior and Jr, both turned out great!!!

11/11/22 - Website says the showroom/gift shop is not open to the public. I called several times and it goes to a voicemail that is full.